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Microsoft Offers a 360-Degree Experience with Photosynth - Microsoft recently announced a new technology that allows people to share immersive experiences by synthesizing many photos and placing the viewer in the mix. According to Microsoft’s press release: Synths constitute an entirely new visual medium. Photosynth analyzes each photo for similarities to the others, and uses that data to estimate where a photo was taken. It [...]
Exploring International Marketing - Many companies that decide to go into international marketing do so to accelerate revenue growth, add to the bottom line, and grow the company. But the challenges are great, and the decision to make this move is not an easy one, especially for a smaller company. There are plenty of horror stories about companies that [...]
Microsoft and StartupNation Look for Best Home Businesses - Microsoft Office Live Small Business recently announced that it’s teaming up with StartupNation (www.startupnation.com) in a contest to find the 100 best home-based businesses. Microsoft’s press release said: According to the Small Business Administration, over half of all U.S. businesses are based out of an owner’s home, and home-based businesses contribute more than $530 billion to [...]
Why Email Advertising is so Effective - While it would be nice if companies - especially small or startup companies - could simply use word-of-mouth to get their message out, it’s simply unrealistic. Moreover, old media marketing and advertising strategies are expensive. That’s why companies of all sizes and industries should consider using email advertising, which is both affordable and effective. Email advertising [...]

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